Virtual Showdown: Facebook vs. Google +

It’s not a surprise that many small business owners are screaming “foul” when it comes to Facebook’s new algorithm introduced last month. Many brands are seeing a tremendous decline in their engagement/reach since the recent change and to be honest, aren’t pleased. While the new Facebook algorithm has many small business owners/brands concerned, the point of this article is NOT to steer you one way or the other. (Sorry to disappoint)

Some of the questions we have been hearing from concerned small business owners are; Should I leave Facebook? Do I have to increase my marketing budget for my content to be seen? Should I head over to Google +? Well…. Yes, no, maybe

The answers to these questions will be approached differently depending on the brand they affect & the audience trying to be reached. Now, more than ever it is imperative to do your research. What does your audience like, who are they, where are they, what virtual hangout do they prefer. It is valuable data as this that will help you determine which social platform works best for your brand.  When technology evolves, we must learn to evolve with it or resolve to get lost in the virtual crowd.

What we know

Facebook: Source, Facebook Newsroom (As of September 30, 2013)

 When technology evolves, we must learn to evolve with it or resolve to get lost in the virtual crowd.

  • Largest Social Media Platform
  • 1.19 billion monthly active users.
  • 874 million monthly active users who used Facebook mobile products.
  • 727 million daily active users on average.
  • Photo uploads total 300 million per day.
  • 4.75 billion pieces of content shared daily. (As of May 2013)
  • Algorithm used based on machine learning.

Google +: Source, wiki (As of October 2013)

  • Second largest Social Media Platform (Surpassing Twitter)
  • 540 million monthly active users.
  • 1.5 billion photos uploaded weekly.
  • Google + apps used on 92% of all US smartphones.
  • No set “ranking” algorithm in place. (Yet!)

The facts are simple. Both platforms offer unique and very different ways to engage with your customers and are both heavy hitters in the world of social media.  While the analytics for both platforms are very impressive, you should approach your decision based on some “out of the box” thinking listed below.

  • Facebook nor Google + should be determining your marketing plan, it should be the other way around.
  • Which platform (or both) best allows your customer to communicate with you. (Engagement is key)
  • You should NOT be throwing all your marketing efforts on one platform. As in finance, please please diversify your portfolio.
  • Connect with your audience, humanize your brand. (Facebook nor Google + will save the day if you aren’t giving your audience value.)
  • It’s better to have 100 engaged/loyal fans than 100,000 not. (Bigger doesn’t necessarily mean better.)
  • Plan for marketing success. Set goals. “If plan A doesn’t work, the alphabet has 25 more letters.” ~ Claire Cook

The takeaway from this article is to make you aware that change in social media platforms are a guarantee. They will continue to happen. You must adapt & keeping moving forward. If you are diversifying your marketing efforts & have set goals and plans for your business, finding which platforms to send out your message becomes the easy part.

Cheers to your success!

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  • Author: Angie Dunnigan
  • About Me: Founder of aka Media Marketing, a full service Social Media Marketing Agency, Social Business Coach and Media Manager. Helping businesses connect with their target customer through our ever changing virtual world.