Social Copywriting Tips for the 5 Big Social Media Networks

You already know you need a social media strategy to ensure you’re reaching the right people in the right place at the right time. You also need to make sure your message resonates with your target market, and that’s where these social copywriting tips come in.

Social copywriting tips for the 5 big social media networks

Because every social media network is different, your audience on each one is different. And that means your copy will be different, too. Keep these tips handy as you plan out your editorial calendar, and you’ll be one step closer to hitting your campaign goals.


Audience: Consumers who want to hear from favorite brands.

Because Facebook is a pay-to-play platform, we’re going to focus on copy for boosted posts, rather than ads.

Top three social copywriting tips for Facebook:

Think inspiration. Inspire your audience with lifestyle-copy that showcases how your products or services fit into their lives.

Create bite-size, consumable content, like tips or your own quotes. They’re fun, easy to read and easy to respond to.
Ask questions! People love to share their ideas, tips and more. It’s a great way to forge a connection to your brand.


Audience: Millennials seeking an authentic experience with brands.

Millennials are seeking an authentic experience with brands.

Top three social copywriting tips for Instagram:

Don’t just write short captions for your images, tell a story that will create a connection and – you guessed it - inspire.

Get comfortable with selfies! Selfies are still uber-popular on Instagram, so snap selfies when you’re out and about, meeting with your team, and talking to customers.
Until you have a large community, use popular hashtags so you are easier to discover.


Audience: Still predominantly women who want to be inspired and learn something new!

Top three social copywriting tips for Pinterest:

Use an energetic, approachable tone of voice.

Write detailed descriptions for your pins that inspire your target market. And always include the price!
Use keywords for pins and boards to ensure your products and services appear in search.


Audience: Journalists, bloggers, marketers and small business owners.

Top three social copywriting tips for Twitter:

Just because you have 280 characters for a tweet doesn’t mean you need to use up all that space. Shorter tweets still perform better.

Aim to use two hashtags in each post, as it will help people find your tweet.
Thank people for retweets, because it boosts engagement, According to WebPageFX, 1 in 4 people will follow back, 26% will favorite the tweet, and 30% will reply.


Audience: Business owners and executives. This is a great place to establish your thought leadership and industry expertise.

Top three social copywriting tips for LinkedIn:

Generally speaking, you are talking to peers rather than your target market on LinkedIn. Share blog posts, ideas and stories that are business-focused.

Write an attention-grabbing headline that is memorable and tell your story in the summary.
Publish original blog posts and articles, rather than sharing them as an update; you’ll reach a wider audience.

If you have any questions about social copywriting – or copywriting in general – drop me a line.

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  • Author: Monika Jansen
  • About Me: Monika is Head Kick-Ass Copywriter and Strategist at Jansen Communications, a boutique marketing agency that specializes in copywriting and social media marketing. She and her team work with clients to create outstanding content and get it in front of the right people so they can hit their overall business goals. When she is not working, she hangs out with her husband and kids, travels, snowboards and laughs as much as possible.