Let’s face it: The Internet is full of noise. Everyone is clamoring for attention. As a small business, the only way to get your voice heard is to break through the noise.
According to Social Media Week, “Being ‘relevant’ for brands means being agile (moving at the speed of the consumer), being authentic (being real) and being influential (having the ability to cut through the noise and provide real value).”
In the end, I think it’s all about building trust. Here’s how you can do that and remain socially relevant in a noisy world:
Social Metrix describes this as “making your audience feel.” Triggering an emotion with a compelling photo and/or message can exponentially increase the exposure of your post. In fact, according to a Wharton School of Business report, there is a strong relationship between emotion and “virality” (the tendency of a post to be circulated rapidly and widely from one Internet user to another).
Remember, people connect with people. This is even more important when talking small business.
People connect with people.
People want to hear genuine wisdom. Convince and Convert explains, “There are just too many marketers screaming to be heard – which means you have to market smart, not loud.” That means avoiding stunts or trying too hard. Instead, just be authentic. Post valuable, interesting content that ties into your business and your voice will be heard.
I always say, it is extremely important to have a relevant mix of content in your social posts. I say relevant because you never want to drift so far away from your brand’s identity that it confuses an audience.
Another takeaway, stay authentic without being offensive. (This message unfortunately gets lost with many Business Owners.)
Be the Face of Your Brand
Don’t be afraid to put yourself out there – not your brand, yourself. Ideally, you should be synonymous with your brand. People respond to people, so don’t let your brand be face-less. Be the face!
Videos and photos are the most used formats on social media for a reason. Social Metrix notes, “In the first quarter of 2015, we analyzed at Socialmetrix that 8 out of 10 posts published on Facebook by Consumer Foods brands had a video format. On Twitter, 35% of the tweets generated in that same period were photos while 28%, videos.”
What are your social media strategies for breaking through the noise?