By Missy Sheehan
In my family, it’s a long-standing Thanksgiving tradition for each person at the dinner table to say what he or she is most thankful for that year before we dig into our holiday feast.
This Thanksgiving, why not start a similar tradition for your business? After all, your customers bring a lot to your table all year long. This holiday is the perfect opportunity to show them how thankful you are for their support.
This holiday season is the perfect opportunity to show your customers how thankful you are for their support.
So how exactly do you get your message across? With social media of course! Try these ideas:
1. Just Say Those Two Magic Words
A simple “thank you” from a business can have a pretty powerful impact on customers. Post a short message on your social media pages thanking your customers for liking and following your business, and tell them how much you appreciate their support. Be sincere and authentic in your message; write it as if you’re talking to someone right in front of you, not like you’re a public relations robot trying to boost page views. Try to create a real, personal connection with your message of thanks.
2. Show Your Gratitude
A picture says a thousand words, right? Well, why not post photos of you and your team celebrating your successes to show your gratitude? Or try posting photos or images from the events or projects that your company is most proud of and include shout-outs to your most valued clients (with their permission, of course). This method can work particularly well for businesses with other business clients that are trying to boost their social media presence.
3. Put the ‘Give’ in Thanksgiving
While Thanksgiving is about being thankful for what we have, it’s also about recognizing what others don’t have and trying to help them. Getting support from all facets of the community—especially from businesses—can make a big difference in the number of people that nonprofit organizations and charity programs can help, so consider making a donation to a local charity this year in the spirit of thankfulness. Get customers involved by starting a social media campaign and offering to match their donations, or give discounts to those who donate and post about it on social media.
4. Reward Your Fans
Nothing says “thank you” quite like free stuff, so this Thanksgiving why not reward a few of your loyal customers with prizes? Ask social media fans to comment on a post or photo, for example, and then randomly draw the winning names. If you want to really stir up some fun, host a holiday photo submission contest where the funniest family or pet photo posted to your business’s page gets a free product or gift certificate for a service you provide.
5. Offer Special Deals
Offering customers extra discounts or holiday deals makes them feel that they are appreciated, and the Thanksgiving weekend shopping trifecta of Black Friday, Small Business Saturday, and Cyber Monday is the perfect time to show them a little extra love. Give your thanks by offering special coupons or discount codes to customers who follow you on Facebook or Twitter, for instance, or to those who can give you the code word you posted on your pages that morning.
Giving thanks to your customers shouldn’t be done solely on social media, of course. Social media is just a tool you can use to help spread your message further. However you choose to give thanks—by saying those two magic words or through images or offering prizes or special deals for Facebook fans—remember that it’s the message itself that’s important.
So, are you ready to create a new thankfulness tradition for your business this year?
I’ll start: Thanks so much for reading the aka Media Marketing blog all year! We appreciate your continued support.