aka Media Marketing Blog

Tips, Discussion & Trends on Social Media & Business

Business Blogging Essentials: Start With the Basics

The reasons for blogging are simple. Blogs can help you attract more clients, increase web traffic, help categorize you as a thought leader in your industry, improve SEO & help you stay connected with your followers. For business owners, blogging can be used as a way to keep your customers informed and provides an outlet for consistent client communication & feedback.  Companies with active blogs generate on average 97% more leads. DID YOU KNOW? Companies with active blogs generate on average 97% more leads.-[Source: QuickSprout] That statistic is staggering, but one not to overlook. We&rsquo… Continue Reading Business Blogging Essentials: Start With the Basics

Virtual Showdown: Facebook vs. Google +

It’s not a surprise that many small business owners are screaming “foul” when it comes to Facebook’s new algorithm introduced last month. Many brands are seeing a tremendous decline in their engagement/reach since the recent change and to be honest, aren’t pleased. While the new Facebook algorithm has many small business owners/brands concerned, the point of this article is NOT to steer you one way or the other. (Sorry to disappoint) Some of the questions we have been hearing from concerned small business owners are; Should I leave Facebook? Do… Continue Reading Virtual Showdown: Facebook vs. Google +

The 140 Character Conversation: Making the Most of Twitter

There are over 230 million active users on Twitter; 100 million of these users log in on a daily basis according to the latest data from social media examiner. Twitter is designed to be conversational, informational & engaging. For social marketing, it is King! No other platform allows us such consistent interaction with our audience. Twitter has been an incredible professional tool/resource for my business and has connected me with not only potential clients and industry leaders, but has provided powerful networking opportunities as well. Social Marketing was a game changer in the way we connect with an audience. Whether your… Continue Reading The 140 Character Conversation: Making the Most of Twitter

Plan for Success: 2014 Social Media Marketing Guide

As we wrap up 2013, what better time to start thinking about your next move in terms of marketing for your business. You know the saying, “a goal without a plan is just a wish.” Oh how true it is, wishes don’t increase sales & build awareness for your brand. Strategic planning is the golden ticket for success in any social media marketing. Here are some tips to help your business go social in 2014! a goal without a plan is just a wish. Identify your target audience. Marketing without focus literally equates to trying to find a… Continue Reading Plan for Success: 2014 Social Media Marketing Guide

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