aka Media Marketing Blog

Tips, Discussion & Trends on Social Media & Business

How Pinterest Can Help You Grow Your Business

Most small business owners know the benefits of using social media networks like Facebook and Twitter by now. But have you thought about how Pinterest could help you grow your business? What It Is Pinterest is a digital pinboard that allows users to collect, organize, and share ideas for projects or interests. It’s an image-driven network where millions of people all over the world can gather to look for places to travel, things to buy, and activities to do. Content posted to Pinterest is called a “Pin.” How It Works A Pin can be almost anything… Continue Reading How Pinterest Can Help You Grow Your Business

How to Create an Editorial Calendar for Your Business’s Blog and Social Media Channels

By Missy Sheehan Great content rarely happens by accident—many large companies have entire teams of marketing experts to craft unique and interesting content for them everyday. For small businesses, though, planning and writing content to post regularly on blogs and social media can be a daunting task. To tackle this challenge, small business owners can make use of a tool used often in the marketing and publishing worlds to manage the process of planning, creating and publishing content: the editorial calendar. Creating an editorial calendar can help your business develop a strategic posting schedule that can range from… Continue Reading How to Create an Editorial Calendar for Your Business’s Blog and Social Media Channels

How to Use Storytelling Techniques to Supercharge Your Social Media Presence

By Missy Sheehan It’s past midnight, and you know you should be in bed by now, but you keep reading anyway. “Just a few more pages,” you promise yourself. “I have to see what happens next!” We’ve all been there. You’re snuggled in bed, engrossed in a good book, and before you know it, hours have gone by. That’s the irresistible power of a well-told story. “Storytelling may seem like an old-fashioned tool, today—and it is. That’s exactly what makes it so… Continue Reading How to Use Storytelling Techniques to Supercharge Your Social Media Presence

5 Most Effective Types of Facebook Posts

By Missy Sheehan With more and more businesses competing for our attention on Facebook every day, standing out from the crowd is the key to increasing engagement with fans. And businesses that post the most relevant and interesting content attract the most likes, comments, and shares. Not all types of posts are equal though; some are more effective than others when it comes to grabbing fans’ attention. Read on for tips on using the five most effective types of Facebook posts. A Picture is Worth a Thousand Shares According to Continue Reading 5 Most Effective Types of Facebook Posts

5 Big-Brand Social Media Strategies Your Small Business Can Use

By Missy Sheehan When it comes to social media, what’s the difference between a multimillion-dollar empire like Starbucks and your local coffee shop? Besides an enormous marketing budget, big brands often employ entire teams of communication specialists and graphic designers to manage their social media accounts. I’ll let you in on a secret, though: small businesses can snag some of that big-brand expertise for themselves by taking cues from some of the social media world’s most popular players. Read on for five big-brand strategies you can use to grow your small business’s… Continue Reading 5 Big-Brand Social Media Strategies Your Small Business Can Use

How To Use Social Media To Solve Your Top Small-Business Challenges

By Missy Sheehan According to the Wells Fargo/Gallup Small Business Index, one of the top challenges for small businesses today is attracting new customers. In fact, 21 percent of small-business owners mentioned this concern during telephone interviews conducted for the index. They also mentioned financial stability, cash flow and competition from other businesses as major concerns. So, what can small-business owners do to help overcome some of these problems? The answer is simple: get social! With 72 percentContinue Reading How To Use Social Media To Solve Your Top Small-Business Challenges

Five Key Trends for Social Media Marketing in 2014

What happens when close to 2000 online marketers gather in one room… Social Magic! Social Media Marketing World 2014 wrapped on March 28th and my head is still spinning with the abundance of invaluable information presented by the top social media marketing influencers in the world. This conference was truly an amazing experience and one that anyone in the online marketing profession can benefit from. Oh, and did I mention the conference was held in sunny San Diego! Yes, icing on the cake. Now, two weeks later, I am still processing through all the information and ways to implement many of… Continue Reading Five Key Trends for Social Media Marketing in 2014

Small Business Guide To Social Media [INFOGRAPHIC]

Consulting with small business owners is something I do frequently and is a very rewarding part of my job. Helping businesses make their social footprint is what it’s all about and it’s why we do what we do. I find that a challenge that many small business owners face when getting started with social media marketing is simply knowing where to begin. The accounts are set up, the logos/graphic work are in place, now what? The good news is the hard part is over! Now you get to engage with and get to know your… Continue Reading Small Business Guide To Social Media [INFOGRAPHIC]

Business Blogging Essentials: Start With the Basics

The reasons for blogging are simple. Blogs can help you attract more clients, increase web traffic, help categorize you as a thought leader in your industry, improve SEO & help you stay connected with your followers. For business owners, blogging can be used as a way to keep your customers informed and provides an outlet for consistent client communication & feedback.  Companies with active blogs generate on average 97% more leads. DID YOU KNOW? Companies with active blogs generate on average 97% more leads.-[Source: QuickSprout] That statistic is staggering, but one not to overlook. We&rsquo… Continue Reading Business Blogging Essentials: Start With the Basics

Virtual Showdown: Facebook vs. Google +

It’s not a surprise that many small business owners are screaming “foul” when it comes to Facebook’s new algorithm introduced last month. Many brands are seeing a tremendous decline in their engagement/reach since the recent change and to be honest, aren’t pleased. While the new Facebook algorithm has many small business owners/brands concerned, the point of this article is NOT to steer you one way or the other. (Sorry to disappoint) Some of the questions we have been hearing from concerned small business owners are; Should I leave Facebook? Do… Continue Reading Virtual Showdown: Facebook vs. Google +

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