aka Media Marketing Blog

Tips, Discussion & Trends on Social Media & Business

The Power of Using Social Media for Social Good

By Missy Sheehan In the last decade, social media has revolutionized the way people connect with each other, and in that time, we’ve seen the good, the bad, and the ugly results of this immediate and constant connectivity. Despite the online bullying and trolling and the annoyance of navigating through the endless stream of played-out memes and trivial posts on your newsfeed, social media actually can be used as a social media can be used as a formidable force for social good.  formidable force for social good. “One of the most powerful aspects of social media… Continue Reading The Power of Using Social Media for Social Good

How to Use Social Media to Help Launch a New Product or Service

By Missy Sheehan Successfully launching a new product or service in today’s market can be tough. With ever-increasing demands on our attention, from blaring television and radio commercials to billboards and website ads, it can be hard to make sure your business’s voice is heard through the seemingly endless stream of marketing messages that consumers are bombarded with every day. The good news is that you can use social media to help you break through all that noise and make sure your company’s message reaches its target audience. In fact, social media can play… Continue Reading How to Use Social Media to Help Launch a New Product or Service

4 Reasons to Consider Hiring a Social Media Pro

By Missy Sheehan On an average day in the life of a business owner, the responsibilities requiring your attention can range from managing employees and communicating with customers to maintaining accounting records and planning and executing marketing strategies. Some days you probably wonder how you ever find the time to get it all done, right? While sometimes it may seem easier and more financially feasible to handle everything yourself than to outsource some of those tasks, the savviest business owners know when to call for backup and seek help from a qualified professional to save themselves time, money, and headaches.… Continue Reading 4 Reasons to Consider Hiring a Social Media Pro

5 Tips for Using Video Marketing on Social Media

Missy Sheehan I’ve said it before, when it comes to communicating with fans and customers on social media platforms, using videos can be an effective way to grab their attention. In the last year, business of all sizes have caught on to the benefits of video marketing, and many have successfully used the medium to their boost their reach among fans and potential customers. It doesn’t look like they’re going to stop anytime soon either, according to Melissa Burns in a Continue Reading 5 Tips for Using Video Marketing on Social Media

6 Tips for Using LinkedIn to Boost Business Success

By Missy Sheehan In the world of social media, LinkedIn is one of the power players. While Facebook is on top in terms of number of users, according to the 2014 Pew Research Center report I examined in last month’s post, LinkedIn is right there alongside other networks like Pinterest, Instagram, and Twitter that saw significant increases in users last year. Unlike its more casual counterparts though, LinkedIn stands apart from the crowd thanks to its reputation as the world’s largest professional network and its mission… Continue Reading 6 Tips for Using LinkedIn to Boost Business Success

Use 2014 Usage Statistics to Boost Your Social Media Strategy for 2015

By Missy Sheehan Social media had quite a year in 2014. From an increase in the use of images like infographics to the introduction of paid advertising on Twitter, some significant changes took place last year that even now are helping to shape the social media landscape for 2015. Along with seeing—and spearheading—the emergence of new trends in content delivery last year, social media networks also experienced changes in the way that users are interacting with the platforms, as well as who’s using which platform and when. The Pew Research Center examines some of these changes… Continue Reading Use 2014 Usage Statistics to Boost Your Social Media Strategy for 2015

5 Social Media New Year’s Resolutions for Businesses in 2015

By Missy Sheehan The beginning of a new year is always a time of change—a time for reflection, contemplation, inspiration, and motivation. While the average Joe is prying himself off the couch and hitting the gym in a quest for self-improvement around this time, business owners often resolve to better their businesses with resolutions to help propel their enterprises forward. If you haven’t started using social media for your business yet—or if you want to boost your presence—now is the perfect time. “Social media is here to stay and will continue… Continue Reading 5 Social Media New Year’s Resolutions for Businesses in 2015

How To Avoid Social Media Mishaps

By Missy Sheehan We all know by now that there are unwritten rules for using social media: Don’t post things you wouldn’t want everyone and your grandma to see. Don’t get into political arguments with relatives. Don’t clutter up your friends’ newsfeeds with trivial posts about what you ate for breakfast. The list goes on. While individuals should be considerate about what they post on social media, it’s extra important for business owners to be cognizant and thoughtful about what’s posted on their business’s pages.… Continue Reading How To Avoid Social Media Mishaps

Using Images for Blogs and Social Media: How to Avoid Copyright Infringement

By Missy Sheehan When you’re searching for just the right image to go with a post on your company’s Facebook page or blog, it’s pretty easy to hop on Google Images and grab the first awesome picture you find, right? It may be easy, but using just any image you find online can have serious consequences if the image’s copyright holder decides to sue you for copyright infringement. A lot of bloggers out in the blogosphere today falsely believe that giving credit to the creator of an image means they can legally… Continue Reading Using Images for Blogs and Social Media: How to Avoid Copyright Infringement

5 Tips For Using Instagram to Market Your Business

You’ve probably heard of Instagram, the image-based social media network that’s become popular for allowing users to quickly and easily upload, share, and interact with each other’s photos and videos via their smartphones. But did you know you can use Instagram to market your business? Before I give you some tips on using the network, let me back up and tell you why you should be there in the first place. Benefits for Businesses Since it’s debut in 2010, Instagram—while not as popular as social-media powerhouse Facebook, boasting use by a… Continue Reading 5 Tips For Using Instagram to Market Your Business

Page 4 of 6 pages ‹ First  < 2 3 4 5 6 >