aka Media Marketing Blog

Tips, Discussion & Trends on Social Media & Business

5 Tips for Using Video Marketing on Social Media

Missy Sheehan I’ve said it before, when it comes to communicating with fans and customers on social media platforms, using videos can be an effective way to grab their attention. In the last year, business of all sizes have caught on to the benefits of video marketing, and many have successfully used the medium to their boost their reach among fans and potential customers. It doesn’t look like they’re going to stop anytime soon either, according to Melissa Burns in a Continue Reading 5 Tips for Using Video Marketing on Social Media

6 Tips for Using LinkedIn to Boost Business Success

By Missy Sheehan In the world of social media, LinkedIn is one of the power players. While Facebook is on top in terms of number of users, according to the 2014 Pew Research Center report I examined in last month’s post, LinkedIn is right there alongside other networks like Pinterest, Instagram, and Twitter that saw significant increases in users last year. Unlike its more casual counterparts though, LinkedIn stands apart from the crowd thanks to its reputation as the world’s largest professional network and its mission… Continue Reading 6 Tips for Using LinkedIn to Boost Business Success

Use 2014 Usage Statistics to Boost Your Social Media Strategy for 2015

By Missy Sheehan Social media had quite a year in 2014. From an increase in the use of images like infographics to the introduction of paid advertising on Twitter, some significant changes took place last year that even now are helping to shape the social media landscape for 2015. Along with seeing—and spearheading—the emergence of new trends in content delivery last year, social media networks also experienced changes in the way that users are interacting with the platforms, as well as who’s using which platform and when. The Pew Research Center examines some of these changes… Continue Reading Use 2014 Usage Statistics to Boost Your Social Media Strategy for 2015

5 Social Media New Year’s Resolutions for Businesses in 2015

By Missy Sheehan The beginning of a new year is always a time of change—a time for reflection, contemplation, inspiration, and motivation. While the average Joe is prying himself off the couch and hitting the gym in a quest for self-improvement around this time, business owners often resolve to better their businesses with resolutions to help propel their enterprises forward. If you haven’t started using social media for your business yet—or if you want to boost your presence—now is the perfect time. “Social media is here to stay and will continue… Continue Reading 5 Social Media New Year’s Resolutions for Businesses in 2015

How To Avoid Social Media Mishaps

By Missy Sheehan We all know by now that there are unwritten rules for using social media: Don’t post things you wouldn’t want everyone and your grandma to see. Don’t get into political arguments with relatives. Don’t clutter up your friends’ newsfeeds with trivial posts about what you ate for breakfast. The list goes on. While individuals should be considerate about what they post on social media, it’s extra important for business owners to be cognizant and thoughtful about what’s posted on their business’s pages.… Continue Reading How To Avoid Social Media Mishaps

Using Images for Blogs and Social Media: How to Avoid Copyright Infringement

By Missy Sheehan When you’re searching for just the right image to go with a post on your company’s Facebook page or blog, it’s pretty easy to hop on Google Images and grab the first awesome picture you find, right? It may be easy, but using just any image you find online can have serious consequences if the image’s copyright holder decides to sue you for copyright infringement. A lot of bloggers out in the blogosphere today falsely believe that giving credit to the creator of an image means they can legally… Continue Reading Using Images for Blogs and Social Media: How to Avoid Copyright Infringement

5 Tips For Using Instagram to Market Your Business

You’ve probably heard of Instagram, the image-based social media network that’s become popular for allowing users to quickly and easily upload, share, and interact with each other’s photos and videos via their smartphones. But did you know you can use Instagram to market your business? Before I give you some tips on using the network, let me back up and tell you why you should be there in the first place. Benefits for Businesses Since it’s debut in 2010, Instagram—while not as popular as social-media powerhouse Facebook, boasting use by a… Continue Reading 5 Tips For Using Instagram to Market Your Business

How Pinterest Can Help You Grow Your Business

Most small business owners know the benefits of using social media networks like Facebook and Twitter by now. But have you thought about how Pinterest could help you grow your business? What It Is Pinterest is a digital pinboard that allows users to collect, organize, and share ideas for projects or interests. It’s an image-driven network where millions of people all over the world can gather to look for places to travel, things to buy, and activities to do. Content posted to Pinterest is called a “Pin.” How It Works A Pin can be almost anything… Continue Reading How Pinterest Can Help You Grow Your Business

How to Create an Editorial Calendar for Your Business’s Blog and Social Media Channels

By Missy Sheehan Great content rarely happens by accident—many large companies have entire teams of marketing experts to craft unique and interesting content for them everyday. For small businesses, though, planning and writing content to post regularly on blogs and social media can be a daunting task. To tackle this challenge, small business owners can make use of a tool used often in the marketing and publishing worlds to manage the process of planning, creating and publishing content: the editorial calendar. Creating an editorial calendar can help your business develop a strategic posting schedule that can range from… Continue Reading How to Create an Editorial Calendar for Your Business’s Blog and Social Media Channels

How to Use Storytelling Techniques to Supercharge Your Social Media Presence

By Missy Sheehan It’s past midnight, and you know you should be in bed by now, but you keep reading anyway. “Just a few more pages,” you promise yourself. “I have to see what happens next!” We’ve all been there. You’re snuggled in bed, engrossed in a good book, and before you know it, hours have gone by. That’s the irresistible power of a well-told story. “Storytelling may seem like an old-fashioned tool, today—and it is. That’s exactly what makes it so… Continue Reading How to Use Storytelling Techniques to Supercharge Your Social Media Presence

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