aka Media Marketing Blog

Tips, Discussion & Trends on Social Media & Business

5 Ways to Show Your Customers That You’re Thankful This Thanksgiving

By Missy Sheehan In my family, it’s a long-standing Thanksgiving tradition for each person at the dinner table to say what he or she is most thankful for that year before we dig into our holiday feast. This Thanksgiving, why not start a similar tradition for your business? After all, your customers bring a lot to your table all year long. This holiday is the perfect opportunity to show them how thankful you are for their support. This holiday season is the perfect opportunity to show your customers how thankful you are for their support. So how exactly… Continue Reading 5 Ways to Show Your Customers That You’re Thankful This Thanksgiving

Crowdfunding? Don’t Forget This Crucial Marketing Tool

By Missy Sheehan Last month I wrote about crowdsourcing. Well this month, I’m covering crowdfunding, a tactic that both businesses and nonprofit organizations alike have used to raise the funds they need to create and launch new products or to support their causes. Before I get to the main point, a bit of background: The term crowdfunding might be relatively new to the general lexicon, but the concept is certainly not. Musical composers, writers, and visual artists have been requesting monetary contributions from their patrons for centuries. Online crowdfunding platforms like Kickstarter have taken the tactic to a… Continue Reading Crowdfunding? Don’t Forget This Crucial Marketing Tool

A Perfect Pairing: How to Use Crowdsourcing and Social Media to Benefit Your Business

By Missy Sheehan You’ve no doubt heard the term “crowdsourcing” being thrown around in recent years. In fact, I mentioned it in a post last year on big-brand social media strategies that small businesses can use. For those who may not know, crowdsourcing is simply a tactic to obtain services, ideas, or content by requesting contributions from a large group of people. The term is said to have been coined by Wired Magazine contributing editor Jeff Howe in an Continue Reading A Perfect Pairing: How to Use Crowdsourcing and Social Media to Benefit Your Business

How NOT to Handle Criticism and Complaints on Social Media

By Missy Sheehan In the social media world, how businesses respond to negative feedback from customers can often make or break them. And many businesses over the last decade have experienced harsh customer backlash, loss of sales, and some ultimately even failure due to their inability to mitigate an admittedly tough, but to-be-expected situation. After all, every business faces criticism on social media at some point. It’s best to just suck it up and learn to make the best of it. Every business faces criticism on social media at some point. Of course, there are dozens of how-to… Continue Reading How NOT to Handle Criticism and Complaints on Social Media

The Power of Using Social Media for Social Good

By Missy Sheehan In the last decade, social media has revolutionized the way people connect with each other, and in that time, we’ve seen the good, the bad, and the ugly results of this immediate and constant connectivity. Despite the online bullying and trolling and the annoyance of navigating through the endless stream of played-out memes and trivial posts on your newsfeed, social media actually can be used as a social media can be used as a formidable force for social good.  formidable force for social good. “One of the most powerful aspects of social media… Continue Reading The Power of Using Social Media for Social Good

How to Use Social Media to Help Launch a New Product or Service

By Missy Sheehan Successfully launching a new product or service in today’s market can be tough. With ever-increasing demands on our attention, from blaring television and radio commercials to billboards and website ads, it can be hard to make sure your business’s voice is heard through the seemingly endless stream of marketing messages that consumers are bombarded with every day. The good news is that you can use social media to help you break through all that noise and make sure your company’s message reaches its target audience. In fact, social media can play… Continue Reading How to Use Social Media to Help Launch a New Product or Service

4 Reasons to Consider Hiring a Social Media Pro

By Missy Sheehan On an average day in the life of a business owner, the responsibilities requiring your attention can range from managing employees and communicating with customers to maintaining accounting records and planning and executing marketing strategies. Some days you probably wonder how you ever find the time to get it all done, right? While sometimes it may seem easier and more financially feasible to handle everything yourself than to outsource some of those tasks, the savviest business owners know when to call for backup and seek help from a qualified professional to save themselves time, money, and headaches.… Continue Reading 4 Reasons to Consider Hiring a Social Media Pro

5 Tips for Using Video Marketing on Social Media

Missy Sheehan I’ve said it before, when it comes to communicating with fans and customers on social media platforms, using videos can be an effective way to grab their attention. In the last year, business of all sizes have caught on to the benefits of video marketing, and many have successfully used the medium to their boost their reach among fans and potential customers. It doesn’t look like they’re going to stop anytime soon either, according to Melissa Burns in a Continue Reading 5 Tips for Using Video Marketing on Social Media

6 Tips for Using LinkedIn to Boost Business Success

By Missy Sheehan In the world of social media, LinkedIn is one of the power players. While Facebook is on top in terms of number of users, according to the 2014 Pew Research Center report I examined in last month’s post, LinkedIn is right there alongside other networks like Pinterest, Instagram, and Twitter that saw significant increases in users last year. Unlike its more casual counterparts though, LinkedIn stands apart from the crowd thanks to its reputation as the world’s largest professional network and its mission… Continue Reading 6 Tips for Using LinkedIn to Boost Business Success

Use 2014 Usage Statistics to Boost Your Social Media Strategy for 2015

By Missy Sheehan Social media had quite a year in 2014. From an increase in the use of images like infographics to the introduction of paid advertising on Twitter, some significant changes took place last year that even now are helping to shape the social media landscape for 2015. Along with seeing—and spearheading—the emergence of new trends in content delivery last year, social media networks also experienced changes in the way that users are interacting with the platforms, as well as who’s using which platform and when. The Pew Research Center examines some of these changes… Continue Reading Use 2014 Usage Statistics to Boost Your Social Media Strategy for 2015

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