aka Media Marketing Blog

Tips, Discussion & Trends on Social Media & Business

Facebook Ads & Boosted Posts: Why They’re So Important

By Angie Dunnigan Did you know the average Facebook user sees up to 1,500 potential stories in their news feed each time they log on? As a small business, Facebook’s “news feed” – the place where people view content from friends and businesses – is where you have the best shot to reach your target audience. However, you’re not guaranteed to show up there; each user sees only the content that is most relevant to them. According to Facebook, of the 1,500+ stories a user might… Continue Reading Facebook Ads & Boosted Posts: Why They’re So Important

Hootsuite vs. Sprout Social: Your Questions Answered

By Angie Dunnigan Whether you’re an individual or a small business, a social media management solution is an essential tool for success. It can help you keep your various social accounts organized, publish and schedule posts, and view valuable analytics on how content is performing. Of all the tools on the market, two stand out. Undoubtedly the most popular one is Hootsuite, which was the first product of its kind when it arrived in 2008. Today, Hootsuite has a self-proclaimed 10+ million users in 175+ countries. Sprout Social, founded… Continue Reading Hootsuite vs. Sprout Social: Your Questions Answered

How To Use Hashtags in Your Social Media Marketing

You see them everywhere these days: hashtags. Denoted by the pound sign (#), hashtags have become ubiquitous in social media. First created by Twitter users as a way to categorize posts by topic, hashtags are popular today on many social media platforms, from Pinterest to Facebook. You can hashtag virtually anything – feelings, ideas, brands or groups, places and events, and the list goes on. But what users often don’t realize is that hashtags are more than just a few pithy words that show up in social media posts. Not only do they organize your content, they also increase… Continue Reading How To Use Hashtags in Your Social Media Marketing

A Day In the Life: Social Media Manager

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Mastermind: Why You Should Be Involved In One

As an Entrepreneur, I recognize the benefits of Networking groups & getting your name “out there.” I have to tell you though, it wasn’t until I became part of a local Mastermind group that I really felt inspired to make positive changes in my business that ultimately allowed me to grow & expand my client base. Below are a few reasons why I feel so strongly about Mastermind groups. Why: Small Groups of Like-Minded Individuals Just Work Better Many networking groups are fairly large & create more of a happy hour environment. You may talk to… Continue Reading Mastermind: Why You Should Be Involved In One

Year in Review: What Happened on the Social Media Scene in 2015—And What It Means for 2016

By Missy Sheehan A lot has happened on the social media scene this year. Viral debates about whether a dress is white and gold or blue and black aside, we’ve heard rumors of Facebook adding a Dislike button, seen the rise of a whole slew of new trending hashtags supporting social movements as well as hashtag campaigns for popular brands, and experienced the wonder that is seeing animated GIFs and 360-degree videos on Facebook. As a small business owner myself, I’m curious to see how many of the changes that social media platforms have implemented this… Continue Reading Year in Review: What Happened on the Social Media Scene in 2015—And What It Means for 2016

5 Ways to Show Your Customers That You’re Thankful This Thanksgiving

By Missy Sheehan In my family, it’s a long-standing Thanksgiving tradition for each person at the dinner table to say what he or she is most thankful for that year before we dig into our holiday feast. This Thanksgiving, why not start a similar tradition for your business? After all, your customers bring a lot to your table all year long. This holiday is the perfect opportunity to show them how thankful you are for their support. This holiday season is the perfect opportunity to show your customers how thankful you are for their support. So how exactly… Continue Reading 5 Ways to Show Your Customers That You’re Thankful This Thanksgiving

Crowdfunding? Don’t Forget This Crucial Marketing Tool

By Missy Sheehan Last month I wrote about crowdsourcing. Well this month, I’m covering crowdfunding, a tactic that both businesses and nonprofit organizations alike have used to raise the funds they need to create and launch new products or to support their causes. Before I get to the main point, a bit of background: The term crowdfunding might be relatively new to the general lexicon, but the concept is certainly not. Musical composers, writers, and visual artists have been requesting monetary contributions from their patrons for centuries. Online crowdfunding platforms like Kickstarter have taken the tactic to a… Continue Reading Crowdfunding? Don’t Forget This Crucial Marketing Tool

A Perfect Pairing: How to Use Crowdsourcing and Social Media to Benefit Your Business

By Missy Sheehan You’ve no doubt heard the term “crowdsourcing” being thrown around in recent years. In fact, I mentioned it in a post last year on big-brand social media strategies that small businesses can use. For those who may not know, crowdsourcing is simply a tactic to obtain services, ideas, or content by requesting contributions from a large group of people. The term is said to have been coined by Wired Magazine contributing editor Jeff Howe in an Continue Reading A Perfect Pairing: How to Use Crowdsourcing and Social Media to Benefit Your Business

How NOT to Handle Criticism and Complaints on Social Media

By Missy Sheehan In the social media world, how businesses respond to negative feedback from customers can often make or break them. And many businesses over the last decade have experienced harsh customer backlash, loss of sales, and some ultimately even failure due to their inability to mitigate an admittedly tough, but to-be-expected situation. After all, every business faces criticism on social media at some point. It’s best to just suck it up and learn to make the best of it. Every business faces criticism on social media at some point. Of course, there are dozens of how-to… Continue Reading How NOT to Handle Criticism and Complaints on Social Media

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