These days, it’s not enough just to post content on social media; you have to curate that content. “Content curation” is the art of sharing quality content on a particular topic. If you do it right, you’ll build an audience of people who look to you for interesting, credible information. So, how do you know what content is “shareable” and what isn’t? I go by a very simple rule: Story first, social second. Your content should always convey a story and a clear message. For instance, if you’re… Continue Reading Story First, Social Second
Do you have a social media presence for your business? Do you devote quality time each week to your social media efforts? If you answered no to either of these questions, it’s time to amp up your social media strategy for 2017! Now more than ever, social media is far too valuable to ignore. Just look at the stats from Social Media Examiner’s 2016 Social Media Marketing Industry Report. In surveying 5,000 marketers, they found that with as little as six hours per week, the vast majority (92 percent)… Continue Reading Ready to Amp Up Your Social Media in 2017? Here’s How!
hu·man·ize verb 1. make (something) more humane or civilized. 2. give (something) a human character. When you think about your favorite brand, what comes to mind? Is it a particular product? Or is it a person? I’m willing to bet it’s actually both. That’s because we relate to other people, not products – and the big brands know this. They are tapping into the power of brand humanization, the strategy of giving their brand a human character. The strategy of giving your brand a human character. Let’s use Subaru as… Continue Reading The Power of Brand Humanization
Let’s face it: The Internet is full of noise. Everyone is clamoring for attention. As a small business, the only way to get your voice heard is to break through the noise. According to Social Media Week, “Being ‘relevant’ for brands means being agile (moving at the speed of the consumer), being authentic (being real) and being influential (having the ability to cut through the noise and provide real value).” In the end, I think it’s all about building trust. Here’s how… Continue Reading How to Remain Socially Relevant in a Noisy World
By Angie Dunnigan Did you know that 74 percent of consumers rely on social networks to guide their purchase decisions? Today, it’s not so much about what people say about you on social media; it’s more about who is saying it. That’s why “influencers” can be so important to your growth – especially on Instagram, which is ideal for promoting your brand. Today, it's not so much about what people say about you on social media; it's more about who is saying it. According to Continue Reading How to Leverage Partnerships for Instagram Growth
Facebook Lead Generation Ads: A Marketing Must! Is lead generation on your radar? As a small business owner, it should be! Facebook launched lead generation ads in late 2015 to make it easy for mobile users to show their interest in a product or service – and even better, to give businesses an easy way to follow up with them. Is lead generation on your radar? As a small business owner, it should be! Basically, users click on your ad and are taken to a pre-populated contact form right on Facebook. Social Media Examiner<… Continue Reading Facebook Lead Generation Ads: A Marketing Must!
By: Angie Dunnigan I am recently back from Social Fresh 2016, held in sunny Orlando, FL. This conference pulls together over 1000 social marketers from all over the US. As expected, this event was jammed full of incredible resources and information. I wanted to bring you the takeaways and highlights including data points, relevant platforms and what is coming next. Their wasn’t possibly any way that I could get all of this information into one blog post, but below are my key takeaways for small businesses. Read on to learn more. Where do social networks stand? (A poll conducted by… Continue Reading Social Fresh 2016: What You Need To Know
By Angie Dunnigan Small business owners have many tools in their arsenals to boost sales and awareness, but none is more underutilized than the podcast. At the same time, according to a report by Edison Research, podcast listenership is steadily increasing – by 75 percent since 2013. The monthly podcast audience now encompasses 57 million Americans – about the same as the number of active users on Twitter. It’s obvious that podcasting is here to stay, along with the many benefits it brings. Mashable writes, … Continue Reading Podcasting: What You Need to Know
By Angie Dunnigan As we all know by now, Facebook is the largest social networking platform in the world. Its newest feature, Facebook Live, enables users to broadcast live videos to the largest audience in the world. Though Facebook Live has only been available to the general public for a few months, savvy users and businesses have already realized its tremendous value. Hubspot explains, “Why are marketers getting so excited about Facebook Live? Because it’s an awesome way for them to use the power… Continue Reading How to Use Facebook Live
By Angie Dunnigan Since its inception in 2011, Google+ has traveled a difficult road. Some people have loved it, some have hated it; but it’s never managed to secure a steady base of active users. As of early 2015, studies found that just 9 percent of Google’s 2.2 billion users actually posted content on Google+. That may be why Google chose to completely redesign its struggling social media platform in late 2015, shifting focus to Communities and Collections. These are the two features people use most, according… Continue Reading Google+: Why It Still Matters