Did that headline make you do a double take? “Chat bots” sound a little too futuristic, right? Don’t worry, I’m not talking about Terminator-esque cyborgs. Chat bots are simply computer programs that use artificial intelligence (AI) to mimic conversation with people. When you visit a website for a consumer brand like Amazon and a messaging box pops up with a friendly greeting, you’re usually not talking to a real person – you’re talking to a messenger chat bot. And when you press the home button on your iPhone to ask … Continue Reading Messenger Chat Bots: What They Are & Why You Need One
Blogging is never easy, but it’s well worth the time and effort – especially for small businesses. A blog gives you the opportunity to share your knowledge with a larger audience, and thus becomes an ideal pipeline for bringing in new customers. However, a blog is only as good as its content. In order to keep readers coming back, you must continually add value. Your audience is bored! Here are four tried-and-true suggestions for keeping your blog content fresh and your audience entertained: Find something small you can regularly cover. I love this suggestion from Continue Reading Your Audience is Bored! 4 Ways to Keep Your Content Fresh
By Angie Dunnigan Do you have an email subscriber list for your small business? Do you send out emails to your customers on a regular basis? If not, you’re leaving money on the table! "People aren’t going to buy something just because you say so. They’ll only listen if you can prove you’re a credible source of information. The best way to do this is by building a relationship via email. Therefore building an email list becomes an essential part of your credibility when you use it properly." ~Continue Reading My 10 Go-To List Building Ideas
When you’re scrolling through your social media feed, what catches your eye? Most likely, it’s a colorful or interesting image. That’s probably why the majority of posts on social media include photos (and why we now have entire platforms devoted to sharing images, like Instagram). But not all of us are graphic designers. I know I’m not, and when I first started my business, creating professional-looking graphics was something I really struggled with. Fortunately, I found a whole slew of tools that made it easy for me. Now, the one I use… Continue Reading Why I Love Canva: My Non-Compensated Review
These days, it’s not enough just to post content on social media; you have to curate that content. “Content curation” is the art of sharing quality content on a particular topic. If you do it right, you’ll build an audience of people who look to you for interesting, credible information. So, how do you know what content is “shareable” and what isn’t? I go by a very simple rule: Story first, social second. Your content should always convey a story and a clear message. For instance, if you’re… Continue Reading Story First, Social Second
Do you have a social media presence for your business? Do you devote quality time each week to your social media efforts? If you answered no to either of these questions, it’s time to amp up your social media strategy for 2017! Now more than ever, social media is far too valuable to ignore. Just look at the stats from Social Media Examiner’s 2016 Social Media Marketing Industry Report. In surveying 5,000 marketers, they found that with as little as six hours per week, the vast majority (92 percent)… Continue Reading Ready to Amp Up Your Social Media in 2017? Here’s How!
hu·man·ize verb 1. make (something) more humane or civilized. 2. give (something) a human character. When you think about your favorite brand, what comes to mind? Is it a particular product? Or is it a person? I’m willing to bet it’s actually both. That’s because we relate to other people, not products – and the big brands know this. They are tapping into the power of brand humanization, the strategy of giving their brand a human character. The strategy of giving your brand a human character. Let’s use Subaru as… Continue Reading The Power of Brand Humanization
Let’s face it: The Internet is full of noise. Everyone is clamoring for attention. As a small business, the only way to get your voice heard is to break through the noise. According to Social Media Week, “Being ‘relevant’ for brands means being agile (moving at the speed of the consumer), being authentic (being real) and being influential (having the ability to cut through the noise and provide real value).” In the end, I think it’s all about building trust. Here’s how… Continue Reading How to Remain Socially Relevant in a Noisy World
By Angie Dunnigan Did you know that 74 percent of consumers rely on social networks to guide their purchase decisions? Today, it’s not so much about what people say about you on social media; it’s more about who is saying it. That’s why “influencers” can be so important to your growth – especially on Instagram, which is ideal for promoting your brand. Today, it's not so much about what people say about you on social media; it's more about who is saying it. According to Continue Reading How to Leverage Partnerships for Instagram Growth
Facebook Lead Generation Ads: A Marketing Must! Is lead generation on your radar? As a small business owner, it should be! Facebook launched lead generation ads in late 2015 to make it easy for mobile users to show their interest in a product or service – and even better, to give businesses an easy way to follow up with them. Is lead generation on your radar? As a small business owner, it should be! Basically, users click on your ad and are taken to a pre-populated contact form right on Facebook. Social Media Examiner<… Continue Reading Facebook Lead Generation Ads: A Marketing Must!