aka Media Marketing Blog

Tips, Discussion & Trends on Social Media & Business

Social Copywriting Tips for the 5 Big Social Media Networks

You already know you need a social media strategy to ensure you’re reaching the right people in the right place at the right time. You also need to make sure your message resonates with your target market, and that’s where these social copywriting tips come in. Social copywriting tips for the 5 big social media networks Because every social media network is different, your audience on each one is different. And that means your copy will be different, too. Keep these tips handy as you plan out your editorial calendar, and you’ll be one step… Continue Reading Social Copywriting Tips for the 5 Big Social Media Networks

My Favorite Messaging Apps for Marketing

Can you believe that messaging apps are now big players like their counterpart, social networks? According to a Business Intelligence report, the combined user base of the top four apps—including WhatsApp and Facebook Messenger—surpasses that of the top four social networks. The popularity of messaging apps makes them indispensable tools for any business looking to connect directly with customers. Here are my top five favorite messaging apps and how you can leverage them to market your small business: Facebook Messenger Hands down, this is the most popular… Continue Reading My Favorite Messaging Apps for Marketing

Facebook Messenger: What’s New for 2018

It’s no secret that Facebook Messenger has emerged as one of the most valuable (free) tools for social media marketing. In fact, according to Facebook, Messenger now boasts more than 1.3 billion monthly active users and 200,000 active bots. With such a wide user base, it’s no wonder that Facebook has decided to focus on making Messenger an even more useful business communications tool in 2018. If you’re not yet using Messenger for your small business, I highly urge you to start—and I&rsquo… Continue Reading Facebook Messenger: What’s New for 2018

My Top 5 Social Media Marketing Trends for 2018

Did you know that 81 percent of Americans had a social media profile in 2017—a five percent growth over the previous year? According to Statista, the number of worldwide social media users is expected to grow from 1.96 billion in 2017 to some 2.5 billion this year. These impressive numbers explain why social media has experienced a features explosion over the past year—with no signs of stopping. Facebook continues to dominate with its continually evolving platform, while Instagram, Snapchat, and Twitter follow close behind. If you don’t already devote a… Continue Reading My Top 5 Social Media Marketing Trends for 2018

Socially Awkward? I Have a Book for That!

I founded aka Media Marketing several years ago to help small businesses build brand awareness and connect with their audiences through online platforms. I firmly believe that relationships are the key to business growth, and that’s why I think every business—no matter how small—should have a healthy social media presence. Now, I realize that social media can be intimidating for some small business owners, especially if you don’t have the budget to hire a consulting firm like mine. So, I wanted to create a simple guide that anyone could use to get… Continue Reading Socially Awkward? I Have a Book for That!

4 Action Items to Boost Your Holiday Sales Using Social

Do you have a marketing plan for the holidays? Prime shopping season is upon us, and this is the ideal time to boost your sales using social. Black Friday (the day after Thanksgiving, aka the biggest shopping day of the year) is now celebrated by one in three people in the world. And according to Statista, Cyber Monday 2016 (the Monday after Thanksgiving) became the biggest U.S. online shopping day ever, with close to $2.67 billion in online spending. Cyber Monday has become the largest U.S. online shopping day of the… Continue Reading 4 Action Items to Boost Your Holiday Sales Using Social

Understanding the Facebook Pixel

Pixels aren’t just for graphics anymore. There’s a new pixel in town—and if you use any sort of strategic ad campaign, especially on Facebook, this pixel is something you want to know about. What Is the Facebook Pixel? In the simplest terms, the Facebook “pixel” is a small piece of JavaScript code that you place on your website. Hootsuite explains: “It works by placing and triggering cookies to track users as they interact with your website and your Facebook ads.” According to … Continue Reading Understanding the Facebook Pixel

Messenger Chat Bots: What They Are & Why You Need One

Did that headline make you do a double take? “Chat bots” sound a little too futuristic, right? Don’t worry, I’m not talking about Terminator-esque cyborgs. Chat bots are simply computer programs that use artificial intelligence (AI) to mimic conversation with people. When you visit a website for a consumer brand like Amazon and a messaging box pops up with a friendly greeting, you’re usually not talking to a real person – you’re talking to a messenger chat bot. And when you press the home button on your iPhone to ask … Continue Reading Messenger Chat Bots: What They Are & Why You Need One

Your Audience is Bored! 4 Ways to Keep Your Content Fresh

Blogging is never easy, but it’s well worth the time and effort – especially for small businesses. A blog gives you the opportunity to share your knowledge with a larger audience, and thus becomes an ideal pipeline for bringing in new customers. However, a blog is only as good as its content. In order to keep readers coming back, you must continually add value. Your audience is bored! Here are four tried-and-true suggestions for keeping your blog content fresh and your audience entertained: Find something small you can regularly cover. I love this suggestion from Continue Reading Your Audience is Bored! 4 Ways to Keep Your Content Fresh

My 10 Go-To List Building Ideas

By Angie Dunnigan Do you have an email subscriber list for your small business? Do you send out emails to your customers on a regular basis? If not, you’re leaving money on the table! "People aren’t going to buy something just because you say so. They’ll only listen if you can prove you’re a credible source of information. The best way to do this is by building a relationship via email. Therefore building an email list becomes an essential part of your credibility when you use it properly." ~Continue Reading My 10 Go-To List Building Ideas

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